Electra
Ramadan Campaign
Ramadan changes the rhythm of life: schedules shift, evenings matter more, home becomes the center. Electra needed to promote its AC 22 kW home charger in a month where ease matters most.
The ideaSimplicity. Three promises: no financial pressure (6 months, 0% interest), no wasted time (6 USPs), no technical uncertainty (free site visit).
What I did
7-post carousel, one USP per post, all in one bilingual line pattern: “Simply X.. Easily Y”.
- Concept
- Bilingual copy
- 7-post carousel





































